The recent hot topic heating up parenting communities and mom cafes is undoubtedly Daiso's low-priced toys. In particular, the launch of a large-scale assembly-type paper house priced at 5,000 won immediately led to a stock-out situation, leaving consumers searching in vain. This product, first released in early this year, faced continuous stock-outs from the moment of launch, and the additional inventory added in mid-April also vanished completely within just a few days. This phenomenon can be said to be not just an indication of the product's popularity, but a result of it gaining a reputation as a "cost-effective parenting item" online. Consequently, it is expected that this month's restocked inventory will also sell out immediately upon release, and parents will likely have to search stores to check for availability.

Daiso will gradually reintroduce this large paper house to stores nationwide starting this month, but the supply volume remains limited. Consumers must use the Daiso Mall inventory check function to check the restocking status of nearby stores or visit stores directly to make a purchase. This product is designed with an assembly structure that allows children to enter and use it as a play space, and the exterior walls provide functions for exercising creativity through coloring or attaching stickers. With its high utility in keeping children entertained during stay-at-home periods, it offers great versatility. Priced at 5,000 won, it is overwhelmingly cheaper compared to general toddler playhouses or tent-type toys sold for tens of thousands of won, greatly alleviating parents' financial burden.

The recurring stock-out phenomenon is not simply due to the low price. The main reason lies in the nature of play items used by children, which have short usage periods and a high likelihood of being scribbled on or damaged. From a parent's perspective, even if an expensive product can be used for a long time, replacing a broken one with a new one is burdensome; thus, they tend to opt for low-priced items that can be bought and discarded without worry. This is the background that led to the 5,000 won paper house being dubbed a "parenting honey item," with responses in mom cafes and communities continuing with phrases like "buy immediately if you see it." Additionally, the fact that it allows children to play happily at home on rainy days or days when going out is difficult has become an important factor motivating consumers' purchases.

Recently, Daiso has seen a sharp increase in demand for low-priced items even in the parenting goods market. Interest in low-priced products is growing in categories such as baby food containers, baby plates, toy storage boxes, and diaper storage baskets that are frequently replaced or used without burden. As high inflation persists, consumers have developed a strong tendency to prefer products with good performance-to-price ratios over branded items. The distribution industry reports that the restocking of this paper house is likely to result in another stock-out situation, coinciding with the May demand for the "Family Month." This is also a period when demand for Children's Day gifts surges, and with the low price of 5,000 won, the barrier to impulse buying is low, creating a structure where sales can occur at any time.

Based on its popularity earlier this year, the large assembly-type paper house, which quickly exhausted the additional inventory added in April, is expected to have a small restocked volume in May. Therefore, consumers' search for the "5,000 won paper house" is expected to continue for the time being. This is being evaluated as a case demonstrating consumers' passion for low-priced parenting goods, going beyond simple toy purchases. Daiso plans to continuously launch high-quality low-priced products in the future, well understanding these consumer trends, which will serve as an important strategy to strengthen its competitiveness in the distribution market.