With the release of “Odyssey,” Korean cinema has gained significant momentum both domestically and abroad. The traditional model that focused on attendance and box‑office revenue shifted abruptly to an approach that emphasizes ticket prices and premium sets, known as a customer‑centric model. By the end of 2023, CJ CGV recorded average monthly sales exceeding 100 million KRW, while AMC and CinemaMark also saw similar increases in profit.
In particular, the premium special theater has provided new opportunities for theater operators since its opening. As attendance grew, hit films similar to “Odyssey” demonstrated that they could raise profit margins by leveraging ticket prices more than simply increasing attendance. 4DPLEX’s business rose by 260% in line with this shift, expanding the perception that a premium model is central to revitalizing theaters.
In short, CJ CGV has driven sales growth through a ‘premium’ strategy and positively influences domestic and foreign investors and partners. Moreover, this model changes revenue structure when declining attendance is expected, suggesting long‑term audience influx and sustainability of theater operations.