Hyundai Motor’s stock fell 2,500 won (0.60 %) to 415,500 won on the 21st, down from the day before. Shares were trading at 41 million5k?
The company had been preparing for the launch of a new car and a production‑line upgrade, but the NJO strike struck again.
In H1 Hyundai Motor announced plans to release three models—Avante, Tucson, Gran Turismo—and the Genesis SUV ‘GV90’ in Korea. However, a full strike that began at 8 am on August 21 halted operations for 16 hours at Ulsan, Jeonju and Asan plants. This delay postponed initial production volumes and customer deliveries, increasing the risk of potential negative impact.
Investor reaction: The market adjusted its target price downwards—Yujin (860k→760k), Gyobo (800k→740k), Hyeonguk (880k→720k) and others—six firms now below 750k. This reflects a view that Hyundai’s expected improvement is modest.
Investor analysis: “Hyundai Motor experienced production delays due to global supply shortages and rising labor costs, causing Q1 operating profit to drop by 30.8 % versus the same period last year.” The analyst warned that if the strike continues long‑term, further production delays could burden the company.
With the price adjustment, Hyundai still plans to expand production and push new business after August 21. Investors look forward to industry prospects and new project announcements while monitoring volatility.