On the 8th, beauty company Guday Global announced a new beauty line called “Peace Minus One Beauty (PEACEMINUSONE BEAUTY)” in collaboration with fashion brand “Peace Minus One.” The official launch is targeted for the first half of 2027.
“Peace Minus One Beauty” integrates design and brand identity that have been shown in the fields of fashion and arts into beauty products, presenting a unique concept through its distinctive worldview. Both companies will participate jointly from planning to development, and they intend to compose all content together.
They plan to launch first domestically and then expand gradually into major overseas markets such as the U.S. and Japan. The goal is not only a short‑term collaboration but to grow into an independent brand for long‑term business expansion. Brand concept and product composition will be disclosed in order through official social media channels.
Gyeonju-Hak (CEO) said, “Peace Minus One Beauty” is a new brand created by combining Guday Global’s global beauty capability with Peace Minus One’s distinctive worldview.” He added, “By leveraging the strengths of both companies, we aim to show a new beauty brand that consumers worldwide have not yet experienced.”