Hyundai Motor announced its mid‑term growth roadmap at the “CEO Investor Day” held on July 27, 2026, refining its future business direction. The company raised its operating profit margin target to above 9% from the previous 8–9% by 2030 and expressed confidence in profitability improvement. At the same time, the share price was adjusted downward from ₩760,000 to ₩620,000, and the market evaluated that expectations for new business updates had cooled.
The update mainly consists of two parts. First is improving sales mix and price structure. Hyundai Motor will broaden the proportion of hybrid vehicles to diversify its sales mix, and redesign production processes and component supply chain to reduce costs. Second is a strategy that signals long‑term changes in the mobility revenue structure. The company intends to shift from a focus on passenger cars to services based on autonomous driving and robotics technology, creating new revenue sources.
Especially, the robotics division plans to launch the “RMAC·Robot Metaplant Application Center” in the United States during the second half of this year and commence operations. Hyundai Motor intends to expand its operating scale tenfold by year‑end and expects large‑scale production to begin in 2028. Another new venture aims to sell Humanoid Atlas globally across all regions by 2030.
Hyundai Motor’s robo‑taxi will expand significantly from the second half of 2026 and collaborate with the autonomous driving joint venture “Moshun” to provide services. Moshun will start operations at Lasvegs later this year and plans to extend to other regions next year. Also, in Weimow’s partnership, the robo‑taxi provides a freight role for supplying iONIC5 vehicles, pushing global market entry.
Finally, Hyundai Motor is preparing to transition into “Software-Intensive Automotive (SDV)” to secure data‑based competitiveness. In the AI era, building a system that collects and learns high‑quality data for advanced AI application is crucial, expected to become a new competitive factor for automotive manufacturers. Hyundai Motor continues its new business development but proceeds at a slower pace than market expectations, even though regulations and external factors are improving.