The large-scale shopping event 'Krae-it Festa' will kick off next week, running for a week starting on the 30th. In preparation for the sweltering summer, E-Mart is offering discounts of up to 50% off on items ranging from groceries to essential appliances, gathering intense interest from customers. In particular, this event has adopted the theme of 'Extreme Thank You Sale,' planned to provide practical help to consumers suffering from high temperatures and rising prices, going beyond a simple sale. E-Mart has created a definite opportunity to greatly reduce the burden on shopping baskets by leveraging overwhelming price competitiveness, inducing customers to purchase items needed for summer preparation in advance at low prices.
What catches the eye first is the steep discount on seasonal fruits. Watermelon is being sold at a maximum discount price of 40% with a secured quantity of 200,000 boxes, which is more than the peak summer season. Sungju melons, which have officially started distribution, have been made available for purchase from 9,900 won for 6 to 8 pieces through the 'Gola-damgi' event. This shows the determination to supply fresh fruits at reasonable prices to consumers, while also expected to have the effect of encouraging summer fruit consumption. Such fruit discount policies are expected to form the core axis of this event, satisfying customers' appetites and wallets simultaneously.
Summer essential appliances are also the main topic of this event. The 'Cuckoo Wall-Mounted Air Conditioner' is introduced at 299,500 won at a 50% discount price when paid with event cards. This price is the final price including outdoor unit costs, delivery fees, and basic installation fees, allowing customers to introduce an air conditioner cheaply without any additional costs. However, since this special offer is limited to only 1,500 units, it can provide benefits only to customers who prepared in advance. Not only air conditioners, but also various summer appliances are receiving discounts, so consumers will get a good opportunity to solve summer life essentials all at once through this event.
Other food categories, such as seafood and meat, also provide big benefits. Popular seafood including wild halibut, live abalone, and snow crabs will be sold at half price with event card payments starting on the 1st of next month. In addition, meat such as Hanwoo and pork belly, as well as various daily necessities are provided at discounted prices. Lee Jeong-yang-o, Head of Strategy and Marketing at E-Mart, said, "We planned it so that customers could prepare food, daily necessities, and appliances needed for summer preparation at half price levels in this period where the early heat and price burden overlap," and "We hope it will become a definite opportunity to practically lower the burden on customer shopping baskets with E-Mart's overwhelming price competitiveness." This event will proceed with an important sense of mission to save on consumers' summer living expenses and help them endure the heat, going beyond simple promotion.