Bluera Gun is an Icelandic company that has been operating geothermal hot springs as a flagship business; following the recent surge in wellness tourism demand, it aims to diversify its operations. Among these, development of mountain and ice resorts is a key item, for which it plans to pursue an IPO of around €100 million.
The mountain and ice regions have become the most attractive tourist destinations in Iceland. Bluera Gun currently expands its business model centered on hot spring resorts, and is embarking on comprehensive resort development that includes winter sports such as skiing and hiking. Through this, it intends to strengthen competitiveness in the growing wellness market.
The funding plan is to raise capital through a public offering (IPO). The €100 million of funds will primarily be used for infrastructure construction, marketing and operating expenses. Together with this, Bluera Gun expects to drive future revenue growth.
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